Program · for the CIO, CTO, and CISO

Vendor & Market Reads.

An honest assessment of the companies you are evaluating: where they are strong, where they are not, and the questions to ask before you sign. The same independent grading we do for the whole field, pointed at your shortlist.

Scoped to your situation · Founding Client terms apply
The problem

Everyone selling you has a stake in the answer.

The vendors on your shortlist will each tell you they are the leader. The reseller has a margin. The analyst tier you subscribe to may have a commercial relationship with the very vendors you are evaluating.

You need an independent read of your actual shortlist: where each is strong, where each is weak, and the questions that surface the truth before you sign.

What's included

What you get.

  • The shortlist, graded. An honest assessment of each company you are evaluating.
  • Strong and weak. Where each genuinely wins, and where the gaps are.
  • The questions to ask. The specific questions that surface the truth before you commit.
  • The same grading, pointed at you. The independent read we do for the whole field, focused on your decision.
How it works

Grade. Compare. Question.

Grade
Each candidate

An honest, evidence-based read of the vendors on your shortlist.

Compare
Against the field

How they stack up against the market, not just against each other's pitches.

Question
Before you sign

The questions to ask that the vendors would rather you did not.

What it's worth

An independent read before you commit.

A signature on the wrong vendor is expensive and slow to undo. This is the outside check, from a firm with nothing to sell you.

Avoid the wrong signature

Catch the gaps before they become a multi-year contract.

Better diligence

The questions that surface what a demo hides.

Independent

No reseller margin, no vendor relationship on the scale.

Faster, with confidence

Decide your shortlist with an honest read in hand.

Why Phronia

We grade the whole field.

Phronia grades the market on the record, with no commercial relationship to the vendors you are weighing. That independence is what makes the read worth having.

Every agency will wordsmith your message. We are the buyer you are trying to reach. Howard Holton has been the CIO, the CTO, and the CISO, more than once, across many companies, sizes, and industries. This is not one analyst's opinion. It is the read of the person who signs the check.

Get started

Scoped to your shortlist.

Vendor and Market Reads are scoped to the candidates and the decision in front of you.

Founding Client: start your first engagement by July 31 and take 40% off, as one of a small charter group, in exchange for becoming a reference.