Guides

Bookmark this.

Small pieces you can use on Monday. How a buyer actually decides. Free. Writing stays essays. Frameworks stay the models you assess against. This shelf is the checklist.

How buyers decide

Vendor Selection Guidance

Not a market map. Not a ranked list. The why behind a buy a team will otherwise call stupid.

How buyers decide · Coming

Build, Buy, or Borrow

The call before the catalog. Own it, buy it, or sit with your people and leave.

Budget · Coming

Brown Money, Green Money, 20/20

Displacement vs new spend. Twenty percent better and cheaper, or the J-curve is a rounding error.

Budget · Coming

The J-Curve

Parallel run, productivity hit, cut me a check for the 20%. When the curve ends.

How buyers decide · Coming

Startup Math

Runway vs your cycle. Concentration. Tuesday support. Two of three POCs get acquired.

Deal killers · Coming

CISO Deal Killers

Rip-and-replace, AI vapor, compliance theater, lock-in, skills gap, alert fatigue, trust-me pricing.

Deal killers · Coming

CIO Deal Killers

No ROM. Split the cost. FTE shrinkage. Iron budget. The quick-transaction tell.

How it actually runs · Coming

Tuesday, Not Day 1

Copilot ships. Maintain at business pace and support the users is the job.