Program · for marketing leadership

The Quick Hit.

A credible, buyer-true story in market in weeks, not quarters. Discovery, three published assets, and amplification to the 5,000 enterprise leaders who take our call. The on-ramp for the marketing leader whose deals keep stalling at the budget.

From $55,000 · 40% off as a Founding Client through July 31
The problem

You win the eval and lose at the money.

Your champions love you. The engineers run the proof, you win the bake-off, and then the deal goes up for executive approval and sits in a VP or CISO inbox for two quarters, or quietly dies. Your own team cannot say in one sentence why you matter to the person who signs the check.

The reason is simple. Your story is built for the engineer, because that is the conversation your product team and your sellers are comfortable having. The engineer does not own the budget. The executive does, and they hear a feature list and move on. Every quarter your homepage and your pitch quietly add weeks to the sales cycle.

The Quick Hit fixes the story that stalls, and puts a version of it in market that the economic buyer actually repeats.

What's included

Discovery, plus three published assets.

  • Discovery. A working session to map how your ICP actually buys, who the real economic buyer is, and what they need in order to say yes, including the concerns they carry but rarely say out loud.
  • A webinar. An independent, buyer-true session on the real problem in your category, framed for the executive. Not a vendor pitch, which is exactly why a senior audience shows up for it.
  • A blog or article. A published perspective on your announcement or your category, written the way an analyst sees it, for the buyer rather than the engineer.
  • A market report. A credible, citable report on the problem your buyer is being asked to solve, the kind of asset you could not publish in your own name and have it believed.
How it works

Discover. Build. Amplify.

Week 1
Discover

We work with your team to find the buyer-true story: the outcome the executive signs for, and where your current message loses them.

Weeks 2–4
Build

We write and produce the three assets, fast, and publish them as PDF, on phronia.co, and, at your option, on your channels.

Launch
Amplify

Phronia amplifies on LinkedIn to a network of 5,000+ enterprise C-level leaders who take the call, to put the story in front of the buyer.

What it's worth

A defined deliverable your CFO can approve.

This is not an open-ended retainer or a pile of billable hours. It is a fixed set of assets tied to an outcome, with a defined number, which is exactly what survives a budget review.

A story that travels

A version of your message the executive buyer repeats to their own board, instead of a feature list they forget.

A shorter cycle

The deals that stall in executive review move, because the buyer finally understands why you matter to them.

Distribution, not just content

Amplification to 5,000+ C-level leaders who take our call. That is a pipeline source, not a blog post.

Independent credibility

Sponsored, never controlled. A credible outside voice your buyers trust, because they know it is not on your payroll.

Why Phronia

The buyer, on your side of the table.

Every agency will wordsmith your message. We are the buyer you are trying to reach. Howard Holton has been the CIO, the CTO, and the CISO, more than once, across many companies, sizes, and industries. This is not one analyst's opinion. It is the read of the person who signs the check.

Proven: one call shortened a U.S. state's sales cycle by nine months and put the vendor in the CTO's office that week, because it was the right move and the buyer trusted the source. We will not promise what we cannot keep, and we will tell you if something other than the Quick Hit is right for you. That honesty is the reason our "yes" is worth anything.

Get started

From $55,000. Less as a Founding Client.

The Quick Hit starts at $55,000 for discovery and all three assets, delivered as PDF, published on phronia.co and, at your option, your LinkedIn, and amplified to our network. Written assets are yours to post wherever you like.

Founding Client: start your first engagement by July 31 and take 40% off, as one of a small charter group, in exchange for becoming a reference. That brings the Quick Hit to $33,000.