Program · analyst presence & field enablement
The flagship ongoing program. Howard's active mindshare in your category - the independent voice your buyers already trust, part of the conversation you want to be in - plus monthly field enablement that makes your sales team dangerous in front of the economic buyer.
Your reps win the engineer and stall in front of the budget-holder, and no amount of assets fixes it, because the assets are only as good as the motion behind them. The reason the executive conversation keeps failing is that your field has never had the buyer in the room, learning how to run it.
And your market is moving: the buyers you need now follow independent voices, not logos. The credible read of your category comes from someone with no reason to flatter you.
Howard's independent market work includes you naturally, because you are part of what he sees.
Your sales team learns the buyer in one-hour sessions every month, rotating through the formats that work.
A direct line to Howard's judgment, sized to the moment, with the discount on project work.
The retainer is the relationship: consistent presence, a field that gets sharper every month, and a voice that compounds. Project work alone cannot do any of that.
The enablement that makes the average rep credible with the executive.
A trusted voice includes you in the category conversation, because it is honest.
Every month builds share of voice that one-off campaigns cannot match.
20% off the project work you would buy anyway.
Every agency will wordsmith your message. We are the buyer you are trying to reach. Howard Holton has been the CIO, the CTO, and the CISO, more than once, across many companies, sizes, and industries. This is not one analyst's opinion. It is the read of the person who signs the check.
The ongoing engagement is what makes it work. One-off assets cannot fix a field that stalls at the executive; only the standing relationship can.
Analyst in Residence runs at $200K/yr (annual), $65K/quarter (30-day opt-out, mid-quarter review), or $25K/mo. Start quarterly and add 3 quarters for $150K to lock the annual rate.
Founding Client: start your first engagement by July 31 and take 40% off, as one of a small charter group, in exchange for becoming a reference.