Little Money.

The company has revenue and the revenue says you need the analyst, but the full program at $10K/mo is a bridge too far. And the early-stage work is harder — the positioning is still forming, the sales team is two people, and every deal is do-or-die.

What you need is the analyst voice at a price that fits the P&L, with equity that keeps the incentive aligned.

• LinkedIn presence. 1-2 mentions per month, as part of Howard's market conversations.
• Quarterly review. Website OR sales deck review, your choice each quarter.
• Monthly advisory call. 30 minutes of Howard's judgment on strategy, deals, and positioning.
• PR reflections. Quick reads on press releases before they go live.
• 10% project discount. On any additional work.

The Little Money program is good enough to keep and limited enough that every founder wants to upgrade. When the company hits $10M ARR or raises $5M, the path to the full program is automatic.

The Little Money program is the on-ramp. When the company grows past the limits of the program, the analyst relationship grows with it.

Every agency will wordsmith your message. We are the buyer you are trying to reach. Howard Holton has been the CIO, the CTO, and the CISO, more than once, across many companies, sizes, and industries. This is not one analyst's opinion. It is the read of the person who signs the check.

Little Money: $2.5K/mo + 0.5% equity under $5M ARR; $5K/mo + 0.25% equity at $5-10M. 2-year vest, 1-year cliff. Auto-converts to full Analyst in Residence at $10M ARR. Month-to-month.

Founding Client: start your first engagement by July 31 and take 40% off, as one of a small charter group, in exchange for becoming a reference.