The Influencer Program.

When you describe what makes you different, the buyer discounts it, because you are the vendor and every vendor says it is the leader. And your website drifts: the homepage says one thing, the market hears another, and nobody catches it.

What you need is an independent voice that can say it for you, and a quarterly check on whether your message is still the one your buyers need to hear.

• A dedicated article, quarterly. Four per year, focused on your market or positioning. A stand-alone blog runs $25-50K in the market.
• LinkedIn mentions. Ongoing inclusion in Howard's market conversations - relevant because you are part of the story.
• Quarterly PR reviews. How your announcements read before they go live, in the buyer's language.
• Quarterly strategy call. One hour per quarter with marketing or sales. Your choice who is in the room.
• Web messaging review. A quarterly 1-2 page review of your homepage: suggested changes and message drift. A one-off website review runs $15-25K.

The value math is simple: the quarterly article ($25-50K market rate) plus the web reviews ($15-25K market rate) cover most of the annual cost. The mentions and PR reviews ride along.

Howard will not cover a vendor without a real edge. The selectivity is not a limit on the product - it is the product. That is why the voice lands.

Every agency will wordsmith your message. We are the buyer you are trying to reach. Howard Holton has been the CIO, the CTO, and the CISO, more than once, across many companies, sizes, and industries. This is not one analyst's opinion. It is the read of the person who signs the check.

The Influencer Program is $10K/mo ($120K/yr), annual only, payable quarterly or monthly. The first step is a call on your market and where the honest edge is.

Founding Client: start your first engagement by July 31 and take 40% off, as one of a small charter group, in exchange for becoming a reference.