Phronia·Counsel

Program · for marketing leadership

The Two-Scroll Test.

We open your website and scroll twice, the way a real CxO does. If they cannot tell what you do and why it matters to them in a screen and a half, the tab closes and your sales cycle gets months longer.

Scoped to your situation · Founding Client terms apply
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The problem

Your homepage is adding a quarter to every deal.

When a champion brings you to their executive, the executive pulls up your site and rolls the scroll wheel twice. One and a half screens. If they cannot tell what you do and why it matters to them, they close the tab and go back to the champion to figure it out by hand.

That is not a small thing. It is months of sales cycle, caused by a homepage written in the language that matters to you, not the language that matters to the buyer.

What's included

What you get.

  • The live read. Howard runs the two-scroll test on your site, on camera, and tells you the exact second he would close the tab.
  • The diagnosis. Where the buyer bounces, and what belongs in the first screen and a half that is not there today.
  • The rebuild. Your page reordered by altitude: the executive first, the architect next, the engineer last, because the engineer is the only one paid to read to the bottom.
  • The same lens, wider. On request, the same treatment for your pitch deck, your demo, or your cold email.
How it works

Scroll. Diagnose. Rebuild.

Scroll
The test, live

Howard opens your site cold and does exactly what your buyer does, narrating the read as he goes.

Diagnose
Where it loses them

The moment of disengagement, and the one outcome the executive needed to see and did not.

Rebuild
Ordered by altitude

The page resequenced so the person who decides gets what they need before they close the tab.

What it's worth

A shorter cycle, from one change.

The fix is small and the payoff is large, because the first screen and a half is what decides whether the executive keeps reading or goes back to guessing.

A shorter cycle

The buyer understands you before they close the tab, so the deal does not stall in the gap.

Altitude ordering

Executive value first, engineer depth last. The engineer reads it all anyway; everyone above them does not.

The most persuasive artifact

A recording of the buyer bouncing off your own homepage. No agency can produce that.

Reusable everywhere

The same principle fixes the deck, the demo, and the email, not just the site.

Why Phronia

The buyer hitting your website.

Every agency will wordsmith your message. We are the buyer you are trying to reach. Howard Holton has been the CIO, the CTO, and the CISO, more than once, across many companies, sizes, and industries. This is not one analyst's opinion. It is the read of the person who signs the check.

Howard is the executive doing the two-scroll test for real, every week. No agency partner has actually been the buyer, which is the whole reason this works.

Get started

Scoped to your site.

The Two-Scroll Test is scoped to your site and the surfaces you want covered, and the live read is yours to keep and share internally.

Founding Client: start your first engagement by July 31 and take 40% off, as one of a small charter group, in exchange for becoming a reference.

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