Phronia·Counsel

Program · Advisor Seat · equity only

Advisor Seat.

This is not Analyst-in-Residence at a discount. You may have never been a founder. You may have no GTM and no language a buyer will fund. Conversion to cash may be a year away. That is more risk and more work, with no check. The grant cannot be small. You choose the track.

$0/mo · Advisor 5% or Board 7-10% · 2yr vest
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The problem

You need the commercial brain before you can write a check.

A pre-revenue founder cannot write a $10K/month check. The positioning mistake made today costs ten times that next year. Many founders at this stage have never held the seat, have no GTM, and have no language a buyer will fund.

A 1-2% grant prices a light monthly hour. This is a year of unpaid heavy lift. That is not a donation.

What's included

What you leave with.

  • A GTM you can run without Howard in the room. Who you sell to, in what order, and what good looks like before the round.
  • Language a buyer will fund. The sentence, the deck, the site. Many founders at this stage have none of it.
  • A founder who can sell the next round. The story investors and the first customers both survive.
  • Board track adds the roster. Seat at the table, investor introductions, market validation for the deck and diligence.
  • Internal only. No LinkedIn mentions. Public promotion of a pre-revenue company signals desperation.
How it works

Two tracks. You choose.

Advisor
5%

The commercial brain for a year. GTM, language, the round story. Two-year vest, one-year cliff.

Board
7-10%

Everything in Advisor, plus the name on the cap table and the board roster.

Convert
At the next priced round

Becomes the cash Analyst-in-Residence. Equity stays. Cash within 30 days of close. May be a year away.

What it's worth

The upside has to be reasonable.

A year of unpaid heavy lift is not a donation. The grant is large because the work is large, and because conversion to cash may be a year out.

A GTM that runs

You can sell without Howard in every meeting.

Language that funds

A CIO will pay for the sentence. A tagline will not.

A founder who can raise

The story survives the room.

Aligned, not cheap

5% or 7-10%. Not 1-2%.

Why Phronia

Skin in the game, sized to the risk.

Howard's equity in your cap table is the honest signal that he believes in the company. Investors notice. The size of the grant is the honest signal that this is not a hobby.

Every agency will wordsmith your message. We are the buyer you are trying to reach. Howard Holton has been the CIO, the CTO, and the CISO, more than once, across many companies, sizes, and industries. This is not one analyst's opinion. It is the read of the person who signs the check.

Get started

Equity only. Two tracks. Convert at the raise.

Advisor Seat: $0 cash. Advisor 5% or Board 7-10%, two-year vest, one-year cliff. At the next priced round, converts to cash Analyst-in-Residence. All equity retained.

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