Program · for marketing leadership
A deep, independent assessment of your position. Your portfolio graded product by product against the named competition, where you win and where you lose, your go-to-market, and the gap between how the market sees you and how you see yourself.
Every vendor believes its own story. The market believes something else, and the distance between the two, the perception gap, is where your deals are quietly won and lost.
You need the analyst's working read of where you actually stand against the named competition, not your own marketing reflected back at you.
An honest grade for each part of your portfolio against the field.
Where you lead, where you follow, and where you are at risk.
The difference between the market's read and yours, stated without flattery.
You cannot fix a position you cannot see clearly. This is the working read, from the firm that grades the whole market.
An evidence-based grade, not a vendor's self-assessment.
The perception gap is usually the single most valuable thing to fix.
One honest picture both teams can sell from.
From the firm that grades your rivals too, so the read carries weight.
Phronia grades the whole market, on the record, which is exactly why our read of your position carries weight. Independent, evidence-led, and candid even when it is inconvenient.
Every agency will wordsmith your message. We are the buyer you are trying to reach. Howard Holton has been the CIO, the CTO, and the CISO, more than once, across many companies, sizes, and industries. This is not one analyst's opinion. It is the read of the person who signs the check.
The Competitive Intelligence Profile is scoped to the breadth of your portfolio and the competitors in scope.
Founding Client: start your first engagement by July 31 and take 40% off, as one of a small charter group, in exchange for becoming a reference.